ORIBE | Bright Blonde Priming Serum

Details

An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, this brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.

Benefits

• Brightens, tones and eliminates brassiness.
• Provides 450°F heat protection.
• Helps to repair and strengthen over-processed, brittle hair.
• Replenishes lost moisture to hydrate and restore softness to dry hair.
• Smoothes the cuticle and helps to improve elasticity.
• Enhances vibrancy for healthier looking hair.

How to Use

Work through damp hair before styling to protect, tone and hydrate.

Ingredients

Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements.

Violet and Reflective Pearlized Pigments correct brassiness, tone highlights and impart luminescent brightness and shine.

Brightening Complex (Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity.

Sodium Hyaluronate absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.

Lavender Flower Extract helps nourish damaged and brittle hair while conditioning and adding shine.

Prickly Pear Fruit Extract smoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle.

Sweet Violet Flower Extract replenishes lost moisture to hydrate and condition.